Anubhuti Sharma is the founder of the Government of India's Start-Up India award winning mothership, IMGlobal Media Pvt Ltd, a social impact MarTech umbrella. She has created many disruptive brands including Impresario Global (I.M), DoBe and cauPR that leverage pop culture to reduce the cognitive load created by technology to rekindle #HumanityWithPurpose. I.M's proprietary research tool has been developed in collaboration with ICCSR at the University of Nottingham, Anubhuti's alma mater where she studied sustainability communication. With its assessment of knowledge, attitude, and practice of prosocial behaviour, it is poised to disrupt the impact space with design thinking. Anubhuti's relentless dedication to creating an ecosystem for causes has earned her recognition from veterans in the impact sector and nominations for prestigious awards including Women Entrepreneur's Top 10 Indian Women Leaders in Canada 2021 and Social Samosa Superwomen 2022. A civic empath at heart, Anu is a solution-oriented strategist. A communications specialist with over a decade of experience across global organizations, she has an enthusiasm to work on niche campaigns seated at the intersection of dialogue, engagement, and innovation. She is a serial entrepreneur out to challenge the status quo, one cause at a time.