Catalina Irurita

CIG

vp of marketing and communications, México

Catalina is a Colombian graduate in social communication from Pontificia Universidad Javeriana. She holds a master's degree in marketing and corporate communication from Universidad Pontificia de Salamanca. With over 18 years of experience in marketing, strategic communication, and public relations, she has generated and implemented visibility and engagement strategies for global companies in Latin American markets. She has worked in companies such as Ericsson, where she served as Vice President of Marketing, Communications, and Corporate Relations for Latam. Under her leadership, she had a geographic scope covering 46 countries. She has also worked in other companies such as Millicom and the Central Bank of Colombia. Furthermore, thanks to Catalina's performance in the Mexican market, she was included in the list of the 100 Most Powerful Businesswomen of 2022 by Expansión magazine, a specialized publication in economics, finance, and business. She was also chosen as a Women to Watch 2022 in Colombia by P&M magazine, featured on the cover of MKTTotal magazine, and was part of the Mexican delegation at the G20 this year. She is passionate about technology and inclusion because that's where the greatest transformation opportunities in the world arise. Nowadays, she works as a consultant and speaker, focusing on inclusion and female empowerment. She helps small and medium-sized businesses develop communication and marketing strategies and establish a presence in the Latin American market.