safura Ubaid

IVM Podcasts

Creative Director, India

Safura Ubaid is a seasoned creative specialist based in Mumbai. Having more than a decade of experience in creating original content in various genres across multiple platforms she comes with a proven track record of putting together compelling borderless stories that travel. Her expertise includes ideating from scratch, detailing, executing and producing unscripted and scripted ideas into premium global cross-format content. Safura’s commercial portfolio includes elevated blue chip series along with scripted long and short form content for Platforms with the likes of Amazon Prime India, Netflix, Apple TV, Olympic Broadcasting Services- Spain, United Nations, Fremantle Australia, Universal Pictures, Fox Star Studios and more. Her directorial docket includes some of the biggest names like Apple TV+, Facebook, Unilever, PepsiCo, Asics, Chevrolet, Airtel, Levis, Adidas, United Nations, Dentsu, BBDO, Lowe & Partners, Wieden & Kennedy. Over the years, Safura has carved a journey for herself and has to her credit the acclaimed eight part feature series titled Can’t Stay Down, a multi-layered biopic shot across South Asia, now acquired by Universal Studios. Having strong relationship with partners, vendors and cross functional teams, Safura is a people’s person and works holistically in sync with commercial and distributional strategy.