Simone A Ponce

Bee2be

CEO, Brasil

Simone Ponce is a highly successful business leader known for her expertise in complex business development and driving strategic performance. She has a proven track record of leading diverse teams to achieve excellence and productivity. Simone has received global recognition for her corporate social responsibility initiatives, which have been praised for their scalability. Throughout her career, Simone has held prominent positions in renowned organizations such as the International Labour Organization, the Organizing Committee of the 2014 FIFA World Cup, Uber, and Prudential. These experiences have provided her valuable insights across various industries. She is also a successful entrepreneur, having founded two impactful startups. One of her ventures focuses on generating income for individuals in the informal sector through innovative food-related initiatives. This startup received significant investment from a prominent employee benefits group in Brazil. During the COVID-19 pandemic, Simone led a successful campaign that donated over 100,000 meals in Brazil, using a sustainable circular model. Her second startup, Bee2be, is dedicated to transforming the global beekeeping chain, emphasizing community empowerment and economic development, especially for women. Simone's journey, marked by overcoming adversity, including violence and fibromyalgia, fuels her commitment to improving the living conditions of women and advocating for their rights. Furthermore, Simone holds a leadership position in the Brazil chapter of Food Innovation at G100, a group of influential female leaders worldwide. This collective focuses on advocating, raising awareness, and driving impactful changes in governments and organizations to promote gender equality.